Working Wednesday: Re-brand project

As I keep mentioning, I’m in the midst of re-branding my work self. (Yeah, referring to “branding” feels a bit grandiose, but I have new logo and a more cohesive “look” so it’s an apt description.) For the last couple of days (weeks) I’ve been banging my head on my desk trying to get my site done. I hoped to unveil it today, but it’s not there yet. So in the meantime, here’s a preview of a few of the things I’m changing:

A. New logo! That one wasn’t ever a “real” logo– ie it was just the header that came with my WordPress theme. I “customized” it with the triangle pattern, and tag line, but didn’t choose the layout or font. Really excited to have a new logo that I can use all over the place. I designed it myself, so I might keep tweaking it, but I like where it’s at for the moment.

B. I’m going to have a new menu (actually two!) that will allow me to divide up my work more cohesively. It’s a bit confusing at the moment. I thought about getting rid of of one my illustration styles to simplify things, but the thing is I like creating in that style and happily, people like paying me to do so. It will be easier to find in the new layout.

C. I’ve gotten rid of that stupid white space. This was actually the biggest quibble Zero2illo had when they reviewed my site. Curse you “white space”!  Another default setting of my old theme, that space is actually supposed to house a “header” which I hated and promptly got rid of. I could never figure out how to write it out completely though, so I’ve been stuck with the odd white space above my content. Not cool.

D. On my new front page I have a gallery that cycles through my most recent projects.

I. am. so. close.

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2 Responses to “Working Wednesday: Re-brand project”

  1. Kristen from Creative Stash Says:

    that’s exciting! I desperately need a blog/site makeover. First i need to switch to wordpress so, I don’t plan on updating until I am at that point. I look forward to seeing you new spiffy site and navigation. Why is navigation always so hard to figure out?!

    • gaia Says:

      I know! Navigation is so tricky. Well, for us anyways! Glad I’m not the only one. It seems so simple for other people doesn’t it?

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