Have you guys seen Madewell’s genius online video campaign? It’s basically a “choose your own adventure” video.
I haven’t seen anyone else use this yet and I think it’s just brilliant. Usually advertising gives me this icky feeling in the pit of my stomach, but campaigns like this–perfectly styled and executed– make me so excited.
Tags: advertising, choose your own adventure video, madewell, marketing
...and Other Such Things 
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July 21, 2013 at 8:53 am |
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