Archive for April 29th, 2009

Marketing Plan

April 29, 2009

One of my goals for Modish Biz Tip’s Monthly Goal Meetup was to develop a 6 month marketing plan for myself.  Here’s the basic outline of what I decided I should be doing marketing-wise every month:

•Newletter. Email to friends/family, clients, agents, “co-workers”

•Postcards. I’m going to mail at least 5 postcards a year.  So each month I’ll be either designing, printing, or mailing a promotional postcard.  (I like Overnight Prints, but recently used Got Print after it was recommended on a blog by another illustrator  Lauren Minco.  I was really happy with the results. See, that’s the front of my new postcard up there!)

•Etsy.  Produce and list one new item for the shop

•I’ll keep HAI! (Hire An Illustrator) up to date with postcards and any news I have regarding illustration work.

•Blog weekly.

•Networking. Find a local event and attend it.  When my etsy shop is up to par I’d like to join the local R.I. “street team.”  

I laid out May through September with more specific items pertaining to the individual month.  And that’s it.

I think this is a good beginning.  I’m hoping after a few months, I can up the ante by contacting blogs and magazines about my work, but I think this basic outline is pretty good for now.


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