Working Wednesdays: Choose your own adventure Video!

Have you guys seen Madewell’s genius online video campaign? It’s basically a “choose your own adventure” video.

I haven’t seen anyone else use this yet and I think it’s just brilliant. Usually advertising gives me this icky feeling in the pit of my stomach, but campaigns like this–perfectly styled and executed– make me so excited.

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5 Responses to “Working Wednesdays: Choose your own adventure Video!”

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